Cash back is a trend most real estate companies use to stimulate the Egyptian real estate market.

Due to the recent recession in the global economy, some companies decided to introduce the cashback concept to the market to encourage the sales, especially in the real estate domain, they needed a catalyst to motivate end-users to buy more.

Various developers and analysts didn’t exactly agree on the concept and the they questioned the need for this kind of techniques, the debate discussed the matter from different point of views, for example how it’ll work as a boost for the sales of units, while assisting the end-user with the financial burden especially with the recent global financial crisis, other though believed that this will do nothing other than affect the authenticity of competition and create an unethical environment.

Some development companies announced that there is no need to engage in such phenomenon as they believed that the whole real estate domain will be affected in a negative way, they also shed light on how keen they are to maintain and protect their relationship with their clients, and to stick to what they are good at; committing to implementation plans and constructions’ timeline.

On the other hand, some other experts believed that this concept is a win-win situation as they practically perceived it as an opportunity for the customer to invest in an asset that they’ll eventually get to own while getting the 20% annual return of total paid installments.

At the end of the day, the customer is well-oriented and has enough information to differentiate between the good offer and the lousy one, and that’s the beauty of it. 

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